I build every brand on strong ideas, weaving them through visual expression to communicate directly with the specific community or target audience. My mission is to deliver something that’s not only visually powerful but also functional.
A holistic approach, fascination with Gnosticism, exploration of psychedelics, and a love for rap and street subculture have shaped a unique worldview that sets my work apart. However, my primary focus is always to deeply understand the needs of the brand or client, creating a truly functional ecosystem.
My journey began in the graffiti community, and since the early age of 12, this mindset has profoundly influenced my work. My passion for audiovisual arts led me through various fields—animation, classical graphic techniques, illustration, UI/UX design, photography, filmmaking, directing, project management, and even moderating and public speaking. All these experiences eventually guided me to my true calling: building brands.
I kickstarted my career right after high school at the agency Follow Bubble as a junior designer. In less than three years, I advanced to senior designer and junior art director before moving into freelancing.
Throughout my freelance career, I’ve had the privilege to work with major local and international brands like Nike, Trezor, Exodus, Jordan, Footshop, Absolut Vodka, Red Bull, The MAG, and many others. I’ve also contributed to projects for individuals like Scottie Pippen, Jan Švankmajer, Jiří Procházka (UFC), Kazma, and much of the Czech and Slovak rap scene.
In 2022, I joined the crypto project Exodus full-time as a senior UI designer and brand designer. Over two years, I worked on the brand redesign, numerous key updates to the mobile and desktop apps, and helped develop new products like the Browser Extension and the company 3Zero.
In 2023, I co-founded yiskra studio, where we specialize in building brands.
Tomáš “Gnosis” Snop
1994
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