The second year of Mag Con is behind us and I’m really glad I can publish this Case Study. It was an unbelievable amount of work for each of us, that’s why I want to give a huge S/O to all the people that worked on The Mag Con or helped out in any  way.

And here it is!

The first idea was clear, 6ix9ine and Travis Scott with Astroworld were the center of attention in the year 2018. The idea to combine these two things came from Zbyňek and other people in The Mag and It was up to me to somehow put it all together.

I liked the idea but it took me some time to come up with a way to combine these two very different visuals, as are Astroworld and 6ix9ine. Well and first sketches came to life.

They gave me quite a clear idea so it was then easy to create a final visual.

The characters were a big success but everybody wanted them. So the plan started to expand with extra characters. The First 10. Members of The Mag which then proudly decorated the Mag Con merchandise (that sold out).

The characters found great success even outside our group of The Mag and I finally brought to life even artists and other involved people. We had 24 characters and we still weren’t finished.

Enough about characters and lets go to the communication. Thanks to the unique visual aesthetic it was easy getting the content out. People liked the visual so much we even did a special set of stickers which people could download into their phones and use as an emoji. We owe Tomáš Buranský big time.

The last important point of the use of the aesthetic was at the place of the event as a 4meters wide 3D photo wall, presenters and artist in larger-then-life sizes and a lot of other small stuff.

Foto: Radek Úlehla & Patrik Doležal

In between organizing The Mag Con I was working on some other fun stuff. One was the collaboration of clothes between  The Mag and a famous site with mature content Fakehub. 

I’m not going to tell you how I got all the way to the CEO of the company, anyway it was 2 years of preparation and small steps to get to this point.

Thanks to that people like GullyGuyLeo, a huge British hypebeast influencer, showed up.  I designed the Fake merch with Zbynďa. His responsibility was also the production of it.

Well, and that’s about it for this-year’s Mag Con, so see you again next time! And if your wondering how people liked the Mag Con, look at some of their reactions & some numbers!