Archive year 2015-2017

Absolut Vodka

My darling, Absolut Vodka. My first client, where I started to understand what an Art Director does. It was a brand where I learned everything from taking photos, coming up with ideas, thinking about the reach, production etc… Thanks to Lukáš Bucman and Follow Bubble I could develop myself and learn things, that other people would spend years on. Forever grateful to Follow Bubble and Absolut Vodka.

First steps

Lukáš Bucman is a photographer, that worked in Bubble for a while. I developed my passion for photography thanks to him when I could engage in action as the Art Director and assistant of photography.

“Do u understand my obsesh with this client now? Who lets you put a product into a pink coat between 3-eyed cats?

You can only experience this in the Absolut wrld. That’s what I was going for.”

After some time Lukáš decided to leave Bubble. That meant a big opportunity for me in the field of content. Everything ended well and I finally got to do the photography.

Experiences First

I could do almost anything, cut-out and glue papers, print through a handmade screenprinting printer, or create the sky from cotton wool. This gave me the most.

Creativity was limitless but after some time we found out that our communication needs some improvement. We needed to bring the product closer to people. The quality of the visuals and the design of the bottle gives people the feeling of exclusiveness with a high price product. It was up to us to change that. We shoot in the Fancy Club in Prague where Absolut Vodka is poured by the liters.

S/O to Jimmy for the club space.

A big S/O also goes to the copywriters which worked on Absolut with us - L. P., M.P., K.S. It was a beautiful time for me and there probably isn't a project where I would learn so much stuff I use today as I did here. I will always have a weakness for Absolut and I'm grateful to Bubble for the opportunity till the end of times.